Habbot - Marketing Campaign

In the summer of 2023, I collaborated with Beck Photography (Italy) to assist the founder and shoe designer of the Australian brand Habbot, capturing content for a marketing campaign. The focus was to film candid footage of Annie, the founder, during her business trip to Milan, with the goal of creating authentic and natural content for her social media channels.

The Challenge:

The challenge was to scout multiple locations in advance and film as much content as possible within a tight schedule, all based on a script provided by Annie’s marketing department. We needed to capture the essence of Annie’s vibrant personality while balancing the logistical complexities of shooting in Milan’s high-fashion district and at a shoe factory where her shoes are made.

The Solution:

To overcome these challenges, we planned the shoot to maximize time efficiency and ensure a variety of candid moments were captured. Filming took place in iconic Milan locations as well as the shoe factory in La Marche.

The result was a collection of natural, engaging footage that showcased Annie’s dynamic personality, perfectly aligning with Habbot’s brand identity—an independent footwear brand for individual women. Annie’s enthusiasm and energy were at the heart of this project, and I aimed to reflect that in the final edit.