Deloitte - Social Media Campaign

This project was another successful collaboration between The Berry Boys and myself, where I was responsible for creating and animating assets for Deloitte’s social media campaign. The campaign aimed to attract problem-solving candidates from diverse backgrounds by showcasing Deloitte’s commitment to addressing some of the world’s most complex and exciting challenges.

The Challenge:

The main challenge was to stay true to the brand’s visual identity while creating engaging content that would appeal to a wide-ranging audience. We needed to develop a series of dynamic videos that reflected the brand’s professional yet innovative spirit, while also standing out on social media platforms.

The Solution:

To achieve this, I used a variety of animation techniques, including rotoscoping, tracking, and cel animation, to bring the assets to life. We delivered five videos in total, ensuring each one adhered to the brand’s guidelines while incorporating visually engaging elements.

We were able to deliver a visually engaging campaign that aligned with Deloitte’s goal of attracting diverse talent, showcasing their commitment to solving the world’s biggest challenges.