His & Hers: Perfume Ad
My roles: Concept, Design, Animation
Project Overview:
As part of a social media campaign proposal for a new perfume, I developed a unique collage-style animation aimed at engaging a younger audience. The concept was designed to blend elements of both the old and new worlds, while also highlighting the perfume’s ingredients in a visually compelling way.
The Challenge:
The client sought a creative approach that would appeal to a younger demographic while incorporating visuals from both historical and modern influences, along with showcasing the key ingredients of the perfume. While I presented multiple creative directions, this particular collage style wasn’t approved by the client.
The Solution:
Despite the client’s decision, I really like working in this style. Rather than letting the concept sit unused, I decided to fully animate the piece and include it in my portfolio. The collage animation brings together the old and contemporary worlds through dynamic visuals and layered textures, representing both the essence of the perfume and a design style I personally enjoy.
