StriVectin Social Media Ads

Project Overview:

I was hired by an advertising agency to produce a series of social media ads for StriVectin, aimed at promoting their range of skincare creams. The target demographic was women aged 40 and older, and the project focused on testing different ad styles to determine what resonated most with this audience.

The Challenge:

The key challenge was to create a variety of ads that would appeal to an older demographic while experimenting with different formats to find the most effective approach. With a wide selection of assets—including user-generated content (UGC), product shoots, and professional model photography—the goal was to test and measure which creative direction would best connect with the audience and establish a clear brand voice on social media.

The Solution:

To address this, I developed a series of ads that utilized different combinations of the available assets. Some ads focused on UGC content for a more authentic, relatable feel, while others highlighted professional model photos and product shoots for a more polished look. By testing these variations, we were able to gather valuable insights on what style and tone best engaged the target audience, helping StriVectin refine their social media strategy and build a consistent brand voice.