Veruna is a non-profit organization that tries to find ways of using technology to solve the world’s clean water crisis.

The goal was to create a beautiful animated explainer video to drive people to their website so that they can sign up to pledge (donate) to the organisation.

Veruna wanted the tone of the explainer video to be aspirational. They didn’t want to try and depress everyone with how bleak the situation is in some developing countries, but wanted to inspire the viewer to take action on the solution.